How to Identify the Customers Who Drive Real Growth for Your Business

A Practical Guide for ADEMIXvet Distributors and Partners

In the feed additives and animal nutrition market, expanding the number of customers is not enough to ensure real growth. True progress comes from focusing on customers who can generate sustainable value, rather than those who consume time and resources without delivering meaningful returns. Therefore, the ability to classify customers and identify those capable of driving your business to a higher level becomes a strategic necessity for every distributor seeking measurable results.

This article provides a practical perspective to help ADEMIXvet agents and distributors evaluate customer quality and select the partners they can rely on to build consistent and long-term growth.

1. Not All Customers Are Equal in Value

Market realities show that a small percentage of customers is responsible for the majority of sales. Yet, low-value customers often consume the same effort—sometimes more—without producing results that justify the investment.
 For this reason, distinguishing between customer types becomes an operational necessity, not an option.

2. Indicators of Customers Who Drive Real Growth

1.Stability and Commitment:

A truly valuable customer is one who adheres to agreed purchasing schedules and continues cooperation even during market fluctuations. This stability allows the distributor to plan more accurately and sustain predictable, recurring sales.

2. Purchasing Power and Business Scale:

The size of the farm or operation, the number of animals, and overall productivity levels are major indicators.
 The larger the operation, the greater the opportunity for consistent and long-term sales.

3. Willingness to Try New Products:

Growth-driving customers actively seek to improve animal performance and production efficiency. They tend to be more open to innovative formulations and solutions.
 This type of customer values scientific results rather than relying solely on price.

4. Professional Conduct:

High-value customers communicate clearly, provide accurate information, and adhere to payment terms.
 This professionalism saves time and effort and contributes to a stable business relationship.

5. Influence Within the Market:

Some customers hold strong reputational influence in their region. Having them in your portfolio opens doors to additional clients and strengthens your standing as a trusted supplier.

3. Customers Who Should Receive Less Intensive Effort

The goal is not to abandon low-volume customers, but to allocate time and resources wisely.
 Customers who typically fall into the low-priority category include those who:

• Communicate only when needed and show poor follow-up
• Focus solely on price and undervalue product benefits
• Operate without clear production systems
• Require more operational effort than the return they generate

In the long run, distributors must allocate their energy proportionally to the value each customer provides.

4. How to Apply These Principles as an ADEMIXvet Agent

1. Identify High-Priority Customers:

Classify customers based on purchasing volume, commitment, growth potential, and long-term collaboration readiness.

2. Focus on Supporting Strategic Clients:

Focusing does not mean neglecting others; it simply means dedicating additional resources to customers who have real market impact.

3. Build a Relationship Based on Trust and Value:

When customers see measurable results from ADEMIXvet products, they naturally become more loyal and more willing to expand cooperation.

Conclusion

Success in marketing and distributing feed additives is not driven by the number of customers, but by the quality of those customers and their ability to generate sustainable growth. Distributors who focus on high-value customers achieve greater sales, stronger market stability, and a competitive presence in their regions.

Understanding customer categories and directing efforts appropriately is the first step toward building a robust network of business relationships that enhance your position and support long-term expansion.Become an ADEMIXvet Partner today — and start growing with customers who truly drive impact.